Contents

Campaign Builder 7.0 User's Guide Template  Introducing Campaign Builder  Working with Campaigns, Mailings, and Cells  Create a Campaign  Create Mailings within a Campaign  Create Cells within a Mailing  Configure Cells  Define the Target Audience  Create Content  Modify Links and Set Up Reporting Options  Define Dynamic Content to Merge  Create the Audience Export File  Proof the e-mails  Send the Final e-mail  Working With Insight Triggers     About Insight Triggers        Configuration Process Overview        Trigger Mechanism Overview     Creating an Insight Trigger     Insight Trigger Examples  Conducting a Quick Test  Migrating to Campaign Builder 7  Index